In a world where sustainability is becoming a necessity rather than a trend, the beauty industry is under increasing pressure to reduce its environmental impact. From excessive plastic packaging to harmful ingredients that seep into our water systems, the sector has long contributed to environmental degradation. However, according to holistic wellness advocate and Eco Diva Natural founder, Nicole Sherwin, small changes in our personal routines can have a big impact—not just on the planet but also on skin health.
“Many people think sustainability means making drastic lifestyle changes, but in reality, it’s about making conscious choices,” Sherwin explains. “Simple swaps like choosing glass packaging over plastic or using multi-purpose skincare products can significantly reduce waste without compromising on quality.”
Choosing sustainable packaging
One of the biggest culprits of environmental waste in the beauty industry is packaging. According to industry reports, over 120 billion units of beauty packaging are produced globally each year, with most ending up in landfills. Sherwin stresses the importance of seeking out brands that use sustainable materials. “Glass jars and bottles not only preserve product freshness better than plastic, but they also keep toxins out of your beauty routine,” she notes. Eco Diva Natural, for instance, ensures its packaging is plastic-free and fully biodegradable.
Understanding clean beauty ingredients
Beyond packaging, the ingredients in skincare products play a crucial role in sustainability. Many mainstream products contain parabens, sulphates, and synthetic fragrances, which can harm marine ecosystems when washed down the drain. “If you can’t pronounce an ingredient, chances are it’s not great for your skin—or the planet,” Sherwin warns. She advocates for toxin-free skincare and biodegradable formulas, highlighting the alarming statistic that the ocean absorbs over eight million tonnes of plastic waste each year, a large portion of which includes microplastics from beauty products.
Reducing single-use beauty products
Another easy step towards a more sustainable beauty routine is reducing single-use products. Disposable makeup wipes and cotton pads are among the biggest contributors to beauty-related waste, often taking decades to break down. “A single disposable makeup wipe can take up to 100 years to decompose,” Sherwin says. Instead, she recommends switching to reusable bamboo rounds, silicone cleansing brushes, and refillable beauty tools—options that not only last longer but also feel better on the skin.
The power of multi-purpose products
A growing trend in sustainable beauty is the shift towards multi-purpose products. Instead of cluttering bathroom shelves with numerous products, using items that serve multiple functions can minimise waste and simplify routines. Sherwin highlights her own approach: “Why buy five different products when one can do it all? A good hydrating balm can double as a lip treatment, a skin moisturiser, and even a contour or highlighter.” Products like Eco Diva Natural’s Superfood Cover Balm with SPF and Superfood Face Serum are designed to provide multiple benefits, making zero-waste skincare easier and more accessible.
Making sustainable choices every day
Ultimately, sustainability in beauty isn’t about perfection—it’s about making better choices every day. By supporting ethical brands, choosing eco-friendly packaging, and being mindful of ingredient sourcing, consumers can help drive the industry towards a greener future. “Every purchase we make is a vote for the kind of world we want to live in,” Sherwin concludes. “Sustainable beauty isn’t just possible—it’s essential.”
